Business Research Methods (Connect)

Overview: This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be.

ISBN: 9781526850492

Edition: 5

Publisher: Mcgraw Hill

Format: Digital

AU Course: BMKT270