Consumer Behavior: Buying, Having, and Being, 13th Global Edition, MyLabMarketing

Overview:  A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. 

ISBN: 9781292318233

Edition: 13

Publisher: Pearson

Format: Digital

AU Course: 20SMRB420