Contemporary Advertising and Integrated Marketing Communication 17e, Connect Access Code

Overview: The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising has been revised to include the latest trends and industry disruptors impacting the world of advertising today. Our biggest changes are significantly more discussion of digital m edia in IMC and advertising throughout the book and specifically in the chapters on creative, media, and social media with the help of experts in these disciplines. 

ISBN: 9781398942011

Edition: 17

Publisher: Mcgraw Hill

Format: Digital

AU Course: BMKT121