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SKU: 9781398931121 Barcode: 9781398931121
Overview: Sachdev's, Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.”
ISBN: 9781398931121
Publisher: Mcgraw Hill
Format: Digital
AU Course: BDMC210
