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SKU: 9781398931787 Barcode: 9781398931787
Overview: Entrepreneurship provides an understanding of the people and processes that create and grow new ventures on an international basis. It focuses on the risk and effort of creating something new and overcoming inertia through each of its five major sections: The Entrepreneurial Perspective, From the Idea to the Opportunity, From the Opportunity to the Business Plan, From the Business Plan to Funding the Venture, and From Funding the Venture to Launching, Growing and Ending the New Venture. ISBN: 9781398931787Edition: 12Publisher: Mcgraw Hill
Format: DigitalAU Course: BINT210, 16SMGB223
