Essential guide to marketing planning, 4e (eBook)

Overview:Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product. 

ISBN: 9781292186382

Edition: 4

Publisher: Pearson

Format: Digital

AU Course: BMKT460