Essentials of Business Research Methods, 5e (eBook)

Overview: Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. 

ISBN: 9781000894561

Edition: 5

Publisher: Routledge

Format: Digital

AU Course: BMKT270