Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2e (eBook)

Overview: The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event—from small conferences and expositions to giant fairs and festivals.

ISBN: 9781118514214

Edition: 2

Publisher: Wiley

Format: Digital

AU Course: BEVM290