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SKU: 9781292251561 Barcode: 9781292251561
Overview: Innovation Management and New Product Development by Trott is an established book on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors.
ISBN: 9781292251561
Edition: 7
Publisher: Pearson
Format: Digital
AU Course: BINT313
