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SKU: 9781264724239 Barcode: 9781264724239
Overview: Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The eighth edition represents the authors? most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior.ISBN: 9781264724239Edition: 9Publisher: Mcgraw HillFormat: DigitalAU Course: BMKT110
