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SKU: 9781398918542 Barcode: 9781398918542
Overview: Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior.
ISBN: 9781398918542
Edition: 8
Publisher: McGraw Hill
Format: Digital
AU Course: BMKT110
