Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition, 5e (eBook)

Overview: For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. 

ISBN: 9781292314990

Edition: 5

Publisher: Pearson

Format: Digital

AU Course: BMKT120