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The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. \u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eISBN: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e9780730300069\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eEdition: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e5\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003ePublisher: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eWiley\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eFormat: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eDigital\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003eAU Course: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e16SMGB124\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e    \u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Australian University","offers":[{"title":"Default Title","offer_id":51829713895792,"sku":"9780730300069","price":14.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/6511\/9344\/files\/720_25.jpg?v=1738570238"},{"product_id":"business-statistics-a-decision-making-approach-11th-edition","title":"Business Statistics: A Decision-Making Approach, 11th edition (MyLab)","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003eOverview: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eBusiness Statistics: A Decision-Making Approach, 11th Edition, is an introductory text for students who do not necessarily have an extensive mathematics background but who need to understand how statistical tools and techniques are applied in business decision making. 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Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. \u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eISBN: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e9781292314990\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eEdition: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e5\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003ePublisher: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003ePearson\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eFormat: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eDigital\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eAU Course: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eBMKT120\u003c\/span\u003e\u003c\/p\u003e","brand":"Australian University","offers":[{"title":"Default Title","offer_id":51829716386160,"sku":"9781292314990","price":28.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/6511\/9344\/files\/720_30.jpg?v=1738587383"},{"product_id":"global-marketing-global-edition-10th-edition-ebook","title":"Global Marketing, Global Edition, 10th edition (eBook)","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003eOverview: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eFor courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. \u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eISBN: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e9781292304083\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eEdition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e 10\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003ePublisher: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003ePearson\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eFormat: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eDigital\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eAU Course: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eBMKT311\u003c\/span\u003e\u003c\/p\u003e","brand":"Australian University","offers":[{"title":"Default Title","offer_id":51829716451696,"sku":"9781292304083","price":28.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/6511\/9344\/files\/720_32_45a6a5c0-b010-44b1-b1d5-cffd8ed46fd0.jpg?v=1738587960"},{"product_id":"sports-and-entertainment-marketing-5e-ebook","title":"Sports and Entertainment Marketing, 5e (eBook)","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003eOverview: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eSPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. \u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eISBN: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e9798214357188\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eEdition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e 5\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003ePublisher: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eCengage\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eFormat: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eDigital\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eAU Course: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eBMKT391\u003c\/span\u003e\u003c\/p\u003e","brand":"Australian University","offers":[{"title":"Default Title","offer_id":51829716484464,"sku":"9798214357188","price":23.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/6511\/9344\/files\/200.jpg?v=1738663299"},{"product_id":"principles-of-risk-management-and-insurance-global-editon-14e-ebook","title":"Principles of Risk Management and Insurance, Global Editon, 14e (eBook)","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003eOverview: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eFor undergraduate courses in risk management and insurance.   Principles and practices: Managing risk with consumer considerations Redja’s Principles of Risk Management and Insurance provides an in-depth examination of majorrisk themes. 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