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Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. \u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eISBN: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e9781292314990\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eEdition: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e5\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003ePublisher: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003ePearson\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eFormat: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eDigital\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eAU Course: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eBMKT120\u003c\/span\u003e\u003c\/p\u003e","brand":"Australian University","offers":[{"title":"Default Title","offer_id":51829716386160,"sku":"9781292314990","price":28.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/6511\/9344\/files\/720_30.jpg?v=1738587383"},{"product_id":"global-marketing-global-edition-10th-edition-ebook","title":"Global Marketing, Global Edition, 10th edition (eBook)","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003eOverview: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eFor courses in global marketing. 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