Marketing and Managing Tourism Destinations, 3e (eBook)

Overview: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. 

ISBN: 9781000876161

Edition: 3

Publisher: Routledge

Format: Digital

AU Course: BEVM213