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SKU: 9781292318097 Barcode: 9781292318097
Overview: For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.
ISBN: 9781292318097
Edition: 9
Publisher: Pearson
Format: Digital
AU Course: BMKT470
