Principles of Marketing, Global Edition, 18e (MyLab Marketing with Pearson eText)

Overview: In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. 

ISBN: 9781292345901

Edition: 18

Publisher: Pearson

Format: Digital

AU Course: BMKT341