Retail Marketing Management: Principles and Practice, 1e (eBook)

Overview: The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics.

ISBN: 9780273758785

Edition: 1

Publisher: Pearson

Format: Digital

AU Course: BMKT381