Social Media Marketing, 4e (eBook)

Overview: Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition.

ISBN: 9781529738018

Edition: 4

Publisher: Sage Publications 

Format: Digital

AU Course: 16SMRB223