Sports and Entertainment Marketing, 5e (eBook)

Overview: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. 

ISBN: 9798214357188

Edition: 5

Publisher: Cengage

Format: Digital

AU Course: BMKT391