Customer Experience: How to design, measure and improve customer experience in your business, 1e (eBook)

Overview: Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company.

ISBN: 9781292148489

Edition: 1

Publisher: Pearson 

Format: Digital

AU Course: BMIS352