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SKU: 9781292457536 Barcode: 9781292457536
Overview: Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly competitive environment.
Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organizations use to optimize internal processes through digital channels for marketing and supply purposes.
ISBN: 9781292457536
Edition: 8
Publisher: Pearson
Format: Digital
AU Course: BMIS361
