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SKU: 9781071878279R180 Barcode: 9781071878279R180
Overview: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns.
ISBN: 9781071878279R180
Edition: 2
Publisher: SAGE Publications
Format: Digital
AU Course: BMKT494
