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SKU: 9781292411354 Barcode: 9781292411354
Overview: Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted.
ISBN: 9781292411354
Edition: 9
Publisher: Pearson
Format: Digital
AU Course: BKMT322
