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SKU: 9781398931367 Barcode: 9781398931367
Overview: Introduction to Business Analytics helps students develop the skills to ask the right questions, use tools like Excel®, Tableau®, Power BI®, and now Python® for data analysis, and interpret results to make informed business decisions. The book uses the SOAR analytics model—Specify the question, Obtain the data, Analyze the data, and Report the results—throughout its chapters and labs. These labs, found at the end of each chapter, reinforce the analytical process, and a capstone in the final chapter provides three projects that apply the complete SOAR model.
ISBN: 9781398931367
Publisher: McGraw Hill
Format: Digital
AU Course: BMIS323
