Managing Innovation: Integrating Technological, Market and Organizational Change, 8e (eBook)

Overview: Acclaimed for its practical, evidence-based tools and resources, Managing Innovation provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and innovation processes, in the commercial, public and social sectors.

ISBN: 9781394252053

Edition: 8

Publisher: Wiley

Format: Digital

AU Course: BINT313