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SKU: 9781119668510 Barcode: 9781119668510
Overview: In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
ISBN: 9781119668510
Edition: 1
Publisher: Wiley
Format: Digital
AU Course: BMKT150
