Marketing for Hospitality and Tourism, Global Edition, 8e (Revel)

Overview: Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

ISBN: 9781292363554

Edition: 8

Publisher: Pearson

Format: Digital

AU Course: BEVM221