{"product_id":"principles-of-marketing-global-edition-18e-mylab-marketing-with-pearson-etext-1","title":"Principles of Marketing, Global Edition, 18e (MyLab Marketing with Pearson eText)","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003eOverview: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.\u003cem\u003ePrinciples of Marketing\u003c\/em\u003e helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. \u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eISBN: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003e9781292449333 \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eEdition: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003e18\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003ePublisher: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003ePearson\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eFormat: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eDigital\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cbr\u003eAU Course: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eBMKT341\u003c\/span\u003e\u003c\/p\u003e","brand":"Australian University","offers":[{"title":"Default Title","offer_id":53395596083568,"sku":"9781292449333","price":26.0,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/6511\/9344\/files\/size_0f030ec8-7889-4489-90f5-155cfdaa04d3.jpg?v=1773559364","url":"https:\/\/au.aafaqeducation.com\/products\/principles-of-marketing-global-edition-18e-mylab-marketing-with-pearson-etext-1","provider":"Australian University","version":"1.0","type":"link"}